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Transactional Email Platform Features & Benefits

Integration
Built from the ground up to be easy to use while still maintaining robust and powerful features set. Zrinity's Web Services API's enable seamless integration with your back-end business application so that you can effectively trigger emails, customize content, and proved a consistent brand experience across multiple email channels.

Web services for SOAP API integration

Form Post API

SMTP forwarding with tracking capabilities.

Template Testing
One of the most challenging aspects of transactional messaging is testing the transactional email campaign you are sending. Most solutions on the market today have testing for marketing campaigns but fall short when it comes to transactional testing. Zrinity fills the void and allows you to test transactional templates and optimize them on-the-fly.


Offer Testing
Once you have found the optimal transactional email template you may want to optimize the transactional email futher. Testing is a proven method to increase ROI. Adapting the offer content of your transactional email campaign maximizes the response rate of the campaign. Zrinity is the first to implement offer testing within your transactional mailings application. Email Marketing managers can test varying offers to see which offer performs the best without the need to change the transactional email template.

AB test offers

Multi-variant offer testing

Keyword matching offers



Visibility
Real-time sophisticated and responsive reporting and tracking provides visibility into performance and delivery of your transactional email. Detailed data on open, click and failure rates is essential to diagnose and respond in real time to inbox delivery.

Great insight into your deliverability statistics

Offer conversion tracking

Link tracking to capture opens and clicks

Daily statics for each transactional email



Dynamic Content
Dynamic content, relies on a single message template with multiple customizable fields which determine the content the subscriber will receive. Create highly personalized and relevant customer mailings based on specific user preferences, online behavior, demographics, and personalities. Instead of sending one all-inclusive message to every subscriber, dynamic content allows you to construct multiple versions of highly-targeted, specialized messages that speak to each subscriber individually.

Freemarker Tenplate Language

Powerful rules-based dynamic content engine and mail-merge personalization

Pull creative content from your CMS database on the fly matching subscriber       attributes

     

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Customer Spotlight
     "Zrinity is saving ATG Stores thousands of dollars per year by not having to outsource their email needs to a hosted ESP."

Michael Pinkowski
Director of Marketing
ATG Stores

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